Monday, October 26, 2009

SPIN DOCTOR REPORT by Dave House OUTLAW

This Weeks Spin Doctor Report has been brought to you by the audience. The Audience we overlook yet we cater to, the audience we underestimate yet we depend on. Yes the audience that we fight over for market share with Top 40 format now, in 2009, Hip Hop is Pop Culture. The executives still can't place a handle on the audience because the trends shift due to the Inner City way of life. So "they" cater radio to the 18-24 Spanish female market and say "thats hip hop". Most, if not all these execs aren't from urban communities. Yet the same execs are the gate keepers to the very culture they underestimate. Shouts to Gucci Mane and I will tell you why. Read On.....


Spin Doctor report is my unofficial projection of how the charts are trending and which records will be creeping through your hood real soon either on the club or on the radio. 


NUMBER ONE w/ a Bullet (#1 Position ranking on the Urban Chart)
1. Gucci Mane feat. Plies "Wasted"
Gucci Mane will probably stay Number One til Wednesday. But this is a perfect example of what happen when  Markets 40-59 join together and support their audience with product that BESTS REPRESENTS THE AUDIENCE. Gucci is winning cause his CORE audience don't listen to radio.  Prime example of that AUDIENCE determines the next star, not executives.

CREEPIN' on a COME UP (a record that is slowly rising and will soon be a top 10 record)
10. Usher "Papers" 
Yup, like if you ain't see this one coming then your truly under a rock. Usher runs radio. Mess around he may be the closest living entertainment image we get to  the Legendary Michael Jackson. Rightfully so, Usher releases a record it goes into rotation. PERIOD. What Mr. Program Director your market not ready for Usher? OK, we'll tell your Audience that Usher is t the building and watch a tailgate at your parking lot, I thought so. Number One Gainer inside the Top Ten for Usher.


DROP IT LIKE ITS HOT (a record that lost spins nationally ALL OF A SUDDEN)
2. Jay Z & "dem" "Run this Town"
I'm sorry Jigga fan, Rihanna sounds like when "a garbage truck fell off the Empire State building" every time I hear this God Awful record that Kanye' saved with his scene stealing verse. This record is trying to get replaced by the real record that will gain momentum due to the Yankees recent ALCS win and will probably boost in the "familiar" ranking of research if the Yankees clinch the title. 

NEXT UP! YO I BELIEVE THATS ME (a record that is climbing up the charts rapidly)
11. Trey Songs "I Invented Sex" w/Drake
In a time when the AUDIENCE needs classic music with seductive and creative titles we have a record that has over 360 spins on the chart nationally, creeping inside the top ten gaining on Usher. I personally haven't heard the song but my Gosh someone tell Trey to be more creative and Socially responsible with his song titles. In high school, R. Kelly had 12 Play homey, and to my generation that album got the most corniest dweeb in school some passionate virginity break off sessions. Stop chasing hit records and STOP TIME WITH MEMORABLE MUSIC if you want to get at R. Kelly.


BRING EM OUT -Its Hard to Yell When the PD-Pulls the Record Out (losing spins cause of bad research)
14. Alicia Keys "Doesn't Mean a Thing"
Woah! Alicia has a record that couldn't at least get inside the Top 5? Man Beyonce could have did a collab with Rudy & MushMouth off Fat Albert and that bitch better go top five. An Alicia Keys record dead at #14 is very unheard of from J Records core cash cow.

SAY IT AINT SO! (a record that should have been or shouldn't have been)
58. Rihanna "Russian Roulette" 
That edgy, I just got hurt music is about to bite Rihanna in the ass. Rihanna you are not tough no gun shots needs to be going off on your record. Your Not of that element. Ne-Yo that record could have went to Keysha Cole and released as a third single mandatory ballad.  The audience wants to see a "We Shall Overcome" Rihanna.  A Rihanna that is gonna party, be funky, and wear lip gloss all over the visual. A Rihanna that has moved on, not a Rihanna that is now damaged scorned, hot, yet heartless? Come on where is the Product Manager & A&R coordination man? Only 250 spins last week to show for all that publicity in 2009.

There you have it my opinion. I could be wrong. But hey its entertaining to read. Until Next Week Comrades


Faithfully Yours


OUTLAW

Ask Me about the Mixtape: DJ Nik Bean Introduces Batez-Tunnel Vision (Classic Easy Listening Unapologetic West Coast Hip Hop)








 

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