The humble beginnings of Def Jam was well documented in the movie Krush Groove. When Krush Groove was originally released, the aura of seeing your favorite superstar immortalized on the big screen was enough for one to not pay attention to the knowledge this movie was giving on how to start an independent record company. You should not be an executive in this music industry and not RE-WATCH Krush Groove to enhance your game in this music industry. It is recommended that all young up and coming executiveshave a copy of Krush Groove and place the DVD next to copies of great music industry books such as Kevin Liles: Make it Happen, Russell Simmons: Do You and Life &Def, Jerry Heller: Ruthless, Donald Passman: All You Need to Know About the Music Industry.
With a new decade among us, a new breed of executive must take a "Def Jam" like risk and start storming in these offices with marketable brands the same way LL Cool J did when he interrupted in the audition scene. Witness how shady business practices can be when Russell learned that Run DMC signed with Galaxy Records. Watch how an artist ego can grow like when Run started "trippin" when the money and the fame of Run DMC started to reach its height. Study how the Fat Boys stopped at nothing to be themselves and still grace the stage despite their unique appearances which opened doors for the "overweight MC".
Krush Groove is a masterpiece that should be studied as well as admired. For all young executives coming up to the riches and the diamond rings, I recommend that we all take a step back in time and witness the jewels being dropped onto how to blueprint your upstart record label, handle multiple artist, and juggle more than one position in this music industry.
1 comment:
Man oh man...I have to step up my game. "I remember when" has to be removed from my vocabulary immediately.
Thank you for continuing to put those of us who need to be put in check, in check!
Yes, I will be watching it again!
Post a Comment